1. Introduction:
In tropical countries like India, the demand for refreshing non-alcoholic beverages is rising as consumers move away from carbonated drinks. Among healthier alternatives, fruit squashes have emerged as a popular and commercially viable beverage, widely promoted by food processing consultants and beverage manufacturers alike.
Squash is a concentrated, non-alcoholic syrup typically made from fruit juice, vegetables, herbs, sugar, and flavorings. Modern innovations in food processing technology have led to the availability of sugar-free and preservative-free squashes as well. These beverages are generally diluted with water before consumption.
Types of Squashes
1. Fruit Squashes
Made from fruit juice, sugar (or sugar substitute), and natural preservatives. Common flavors include:
- Lemon
- Strawberry
- Blueberry
- Mango
These squashes are rich in vitamins, fiber, and antioxidants.
2. Vegetable Squashes
Prepared from nutrient-dense vegetables with added health benefits such as:
- Improved immunity
- Enhanced eyesight
- Detoxification properties
Often enriched with herbal extracts like ginger, basil, and elderflower, vegetable squashes are gaining popularity in wellness-centric markets.
Types of Squashes
1. Fruit Squashes
Made from fruit juice, sugar (or sugar substitute), and natural preservatives. Common flavors include:
- Lemon
- Strawberry
- Blueberry
- Mango
These squashes are rich in vitamins, fiber, and antioxidants.
2. Vegetable Squashes
Prepared from nutrient-dense vegetables with added health benefits such as:
- Improved immunity
- Enhanced eyesight
- Detoxification properties
Often enriched with herbal extracts like ginger, basil, and elderflower, vegetable squashes are gaining popularity in wellness-centric markets.
Applications of Squash in the Food and Beverage Industry
Squashes are used in a variety of ways, making them an attractive product for food business consultants and hospitality professionals:
- As a welcome drink in households
- Offered at hotels and resorts as a cooler
- Mixed with alcoholic beverages in bars and restaurants
- Popular in summers as a healthy substitute for soft drinks
Market potential and uses
India’s Lucrative Squash Beverage Segment
The Indian market has seen a surge in demand for low-sugar, fruit-based drinks. As per recent reports:
- The global squash drink market was valued at USD 900 million in 2019
- Expected to reach USD 1,400 million by 2027
- Growing at a CAGR of 5% (2020–2027)
Squash beverages are an attractive venture for food manufacturing consultants, especially due to:
- Shift in consumer preferences from carbonated to natural drinks
- Variety of ingredients (fruits, herbs, spices) meeting diverse demands
- Increasing demand for ready-to-serve functional beverages
Squash manufacturing process:
a. Ingredients and nutritional composition
- Fresh fruits/vegetables
- Sugar or sugar substitutes
- Water
- Citric acid
- Natural colors and flavors
- Preservatives (e.g., KMS, Sodium Benzoate)
b. Step-by-Step Squash Processing Workflow
Fruit Selection
Fully ripe, high-quality fruits are selected.
Washing
Removes dirt, pesticide residues using water and mild acid solution (0.5% HCl), followed by clean water rinse.
Cutting & Grinding
Peeled fruits are sliced and ground using crushers.
Juice Extraction
Using presses or mechanical extractors depending on fruit type.
Syrup Preparation
Sugar, citric acid, and water are boiled to form syrup, then cooled.
Mixing with Pulp
Fruit pulp is added to cooled syrup and blended into a smooth mix.
Straining & Flavoring
Strain mixture; add approved food color and natural flavors for taste enhancement.
Preservative Addition
- KMS @ 0.7g/l or
- Sodium Benzoate @ 1g/l
- These extend shelf life and prevent browning.
Bottling & Sealing
Filled in sterile bottles, capped with PP (pilfer-proof) seals, and stored in cool, dry conditions.
5. Conclusion:
Squash production offers excellent opportunities for food industry consultants, manufacturers, and entrepreneurs in India and globally. With shifting trends toward healthy, natural, and affordable beverages, the demand for squashes is climbing steadily. The production process is scalable and can integrate smart engineering solutions to meet hygiene and efficiency standards.
As per Indian regulations, squashes must contain minimum 25% fruit juice by volume and are typically consumed in a 1:3 dilution ratio with water.
Promoting squash production also helps reduce post-harvest fruit waste, improves nutrition intake, and provides a sustainable business model for food and beverage startups.
6. References:
- Horticulture Guruji – Preparation of Squash
- Wikipedia – Squash (Drink)
- PMG Engineering – Processing of Squashes
- eGyanKosh – Food Processing Manual
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