Cold brew tea is a type of tea that is made by steeping tea leaves in cold water for an extended period, usually around 6 to 12 hours. Similar to cold brew coffee, cold brew tea is made by allowing the tea leaves to steep in cold water over time, which results in a smoother and less bitter flavor compared to hot brewed tea.
Cold brew tea can be made using a variety of tea types, including black tea, green tea, herbal tea, and fruit tea. The type of tea used will determine the flavor and aroma of the finished cold brew tea.
After steeping, the tea leaves are typically removed, and the tea concentrate is chilled in the refrigerator until it's ready to be served. The tea concentrate can be diluted with water, ice, or other flavorings to create a variety of cold brew tea beverages, including iced tea, tea lattes, and even cocktails.
Like cold brew coffee, cold brew tea has gained popularity in recent years due to its smoother taste and lower bitterness. Cold brew tea is also a popular alternative to sugary iced tea beverages, as it can be customized to fit individual taste preferences without adding unnecessary calories or sugar.
The market scope for cold brew tea has been growing in recent years, as consumers look for healthier and more refreshing alternatives to sugary and artificially sweetened beverages. The global cold brew tea market size was valued at $126.2 million in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 11.7% from 2021 to 2028.
The growth of the cold brew tea market can be attributed to several factors, including increasing health consciousness among consumers, rising demand for natural and organic products, and the popularity of tea as a functional beverage. Additionally, the convenience of ready-to-drink cold brew tea products and the availability of a wide range of flavors and varieties are also driving market growth.
The market for cold brew tea is segmented by product type, distribution channel, and region. Based on product type, the market is segmented into black tea, green tea, herbal tea, and fruit tea. On the basis of distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online channels, and others.
North America is currently the largest market for cold brew tea, followed by Europe and the Asia Pacific. However, the Asia Pacific is expected to witness significant growth during the forecast period due to the increasing popularity of tea in the region and rising disposable income levels.
The market scope for cold brew tea is expected to continue to expand in the coming years as consumers seek healthier and more refreshing alternatives to traditional tea beverages.
The cold brew tea market is highly fragmented, with many small and medium-sized players competing for market share. However, there are several major players in the market that are driving innovation and growth. Some of the major players in the global cold brew tea market include:
1. Unilever N.V.
2. Nestle S.A.
3. The Coca-Cola Company
4. Starbucks Corporation
5. Pure Leaf
Other notable players in the cold brew tea market include Harney & Sons, Inc., The Republic of Tea, Inc., and Rishi Tea & Botanicals, LLC. The market is also seeing increased competition from smaller specialty tea brands that offer unique and innovative cold brew tea products.
Commercial production of cold brew tea typically involves several steps, including selecting the tea leaves, steeping the leaves in cold water, and packaging the finished product for sale. Here is an overview of the commercial production process for cold brew tea:
1. Selecting the tea leaves: The first step in commercial production of cold brew tea is selecting the right tea leaves. Depending on the desired flavor profile, the tea leaves may be sourced from different regions and may include different varieties, such as black tea, green tea, or herbal tea.
2. Steeping the tea leaves: Once the tea leaves have been selected, they are added to cold water in large containers or tanks. The tea is allowed to steep in the water for several hours, usually between 6 to 12 hours, to extract the flavor and aroma from the leaves.
3. Filtering and bottling the tea concentrate: After the tea leaves have steeped in the water, the tea concentrate is separated from the leaves using a filtering process. The tea concentrate is then packaged in bottles or other containers for sale.
4. Diluting the concentrate (optional): Depending on the desired strength of the final product, the tea concentrate may be diluted with water before bottling.
5. Pasteurization (optional): Some commercial producers of cold brew tea pasteurize the finished product to extend its shelf life and ensure product safety.
6. Distribution and sale: The final step in commercial production of cold brew tea is distribution and sale of the finished product. Cold brew tea may be sold in grocery stores, specialty shops, and online retailers.
Commercial production of cold brew tea may vary depending on the specific product and brand. However, the basic steps of selecting tea leaves, steeping in cold water, filtering and bottling are common across most commercial producers.
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