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INFO-GRAPHICS

Cornflakes

Cornflakes

Cornflakes are a popular breakfast cereal made from toasted flakes of corn. They are typically thin, flat, and crispy, and they are known for their mild, slightly sweet flavor. Cornflakes are commonly eaten with milk, yogurt, or fruit and are often used as a base for various breakfast cereals and snacks.

Cornflakes are a breakfast cereal made from milled corn that has been cooked, flattened and then toasted or baked until crisp. The base raw material is maize, a grain rich in fibre, vitamins and minerals, which gives the finished flake its nutritional positioning as a healthier breakfast cereal: low in fat, high in fibre, and fortified with vitamins and minerals.

The process sequence is straightforward but tightly controlled. The corn is first soaked in water, then cooked with a sweetener such as sugar or malt syrup, together with salt. The cooked corn is rolled out into thin flakes, and those flakes are toasted or baked to develop crispness. Each of these stages — soaking, cooking with the sweetener and salt system, flaking and toasting — determines the texture, colour and bowl life of the final product, and so defines the equipment and utility requirements of a cornflakes line.

The commercial case is well established. The global cornflakes market was valued at USD 11.9 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 4.6% from 2021 to 2028, according to a report by ResearchAndMarkets. Cornflakes remain a popular and widely consumed breakfast cereal around the world.

Major players in the cornflakes market include Kellogg Company, General Mills Inc., PepsiCo Inc., Post Holdings Inc, The Quaker Oats Company, Nestle S.A., Marico Limited and Bagrry's India Limited — a mix of global cereal houses and Indian manufacturers, which shapes the scale and positioning decisions facing a new entrant.