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INFO-GRAPHICS

Custard and jelly powder

Custard and jelly powder

"Custard and jelly powder are kitchen essentials that transform simple ingredients into delightful desserts. Custard powder blends with milk to create a creamy, sweet custard, perfect for topping pies or enjoying on its own. Jelly powder, on the other hand, turns into colorful, fruity gelatin desserts that satisfy cravings for a wobbly, refreshing treat. Both powders offer endless possibilities for creating delicious and customizable desserts."

Custard and jelly powders are dry dessert mixes used in baking and cooking. Custard powder is a mixture of corn starch, sugar and flavourings used to make custard, a thick, creamy dessert. Jelly powder — also known as Jello or gelatin — is a mixture of gelatin, sugar and flavourings; the powder is dissolved in boiling water and then chilled until it sets. Both sit in the delicacy, gourmet and staple food category and can be used to create a wide variety of desserts.

The global custard and jelly powder market was valued at USD 826 million in 2020 and is projected to grow at a CAGR of 4.7% during the forecast period from 2021 to 2028. Market scope varies by region and country, with cultural preferences, consumer tastes and economic conditions all influencing demand. Key players include Nestle S.A., Unilever Group, General Mills, Inc., Dr. Oetker GmbH, Premier Foods Plc, Conagra Brands, Inc., McCormick & Company, Inc., TreeHouse Foods, Inc., Kerry Group Plc and the J.M. Smucker Company.

Commercial production follows four core stages. Ingredient selection covers sugar, cornstarch or modified starch, milk powder and flavourings such as vanilla; jelly powder may additionally use pectin, acid and food colour. Mixing combines these in a specific ratio to create a homogeneous blend. Heating and drying takes the mixture to a specific temperature to activate the starch and create a thick, smooth texture, after which moisture is removed by spray drying, roller drying or drum drying to form the powder. Packaging follows, in various sizes and forms such as sachets, cans or jars.

Beyond these steps, commercial manufacture also brings in quality control and testing alongside packaging. For a plant owner, the choices that shape the line are the drying route selected, the accuracy of ratio control at the mixing stage and the pack formats the product will be sold in — each of which drives equipment selection and layout from concept through to commissioning.