Chewing gum*

CHEWING GUM Chewing gum is a type of confectionery product that is designed to be chewed but not swallowed. It typically consists of a flavored gum base, sweeteners, and softeners. Available in a wide variety of flavors, including mint, fruit, and spice, and is often marketed for its breath-freshening or stress-reducing properties. COMMERCIAL PRODUCTION 1. Mixing: The gum base, sweeteners, softeners, and other ingredients are mixed in large mixing vats. 2. Kneading: The mixed gum is then kneaded, which involves stretching and folding the gum to develop its texture and elasticity. 3. Flavouring: Flavourings, such as mint or fruit, are added to the gum mixture. 4. Molding: The flavored gum is then molded into long sheets, which are fed into a machine that cuts them into small, uniform pieces. Major players in the Market 1. Mondelez International Inc. 2. The Wrigley Company 3. Perfetti Van Melle 4. Lotte Confectionery