Organic beer is the beer that has been produced using ingredients that are certified organic, meaning they have been grown without the use of synthetic pesticides, herbicides, or fertilizers. The production process of organic beer must also meet certain environmental standards, such as using renewable energy sources and reducing waste.
Mixed beer drinks, on the other hand, are a type of alcoholic beverage that combines beer with other ingredients to create a unique flavor profile. These can include fruit juices, soda, or other spirits. Some popular examples of mixed beer drinks include shandies (beer mixed with lemonade or soda) and beer margaritas (beer mixed with tequila and lime juice).
It's important to note that not all mixed beer drinks are organic, and not all organic beers are mixed with other ingredients.
The market scope for organic beer and mixed beer drinks has been steadily growing in recent years. Consumers are becoming more conscious of the environmental impact of the products they buy, and there is a growing interest in organic and natural ingredients in the food and beverage industry. This trend has spilled over to the beer market, with an increasing demand for organic beer and mixed beer drinks.
According to a report by Grand View Research, the global organic beer market size was valued at USD 405.6 million in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 11.2% from 2021 to 2028. The report cites factors such as rising health consciousness, increasing disposable income, and growing demand for premium products as drivers of this growth.
Similarly, the mixed beer drinks market is also seeing growth. According to a report by Zion Market Research, the global mixed beer drinks market was valued at USD 7.64 billion in 2020 and is expected to reach USD 10.53 billion by 2026, growing at a CAGR of 5.3% during the forecast period. The report attributes this growth to factors such as changing consumer preferences, the growing popularity of craft beers, and increasing demand for low-alcohol and low-calorie beverages.
The market scope for organic beer and mixed beer drinks is expected to continue growing as consumers seek out more sustainable and natural options in the beer industry.
The major players in the Market for Organic beer and mixed beer drinks are as follows:
1. The Boston Beer Company
2. New Belgium Brewing Company
3. Anheuser-Busch InBev
4. Sierra Nevada Brewing Company
5. Dogfish Head Brewery
Commercial production of organic beer and mixed beer drinks involves a process similar to that of conventional beer production, with some additional considerations to ensure compliance with organic standards and ingredient sourcing. Here is a general overview of the production process:
1. Ingredient Sourcing: To produce organic beer, breweries must source organic ingredients, such as malted barley, hops, and yeast, that have been certified by a recognized organic certification body. For mixed beer drinks, additional ingredients such as fruit juices or other spirits are also sourced.
2. Mashing: The malted barley is mixed with hot water in a process called mashing, which helps to release the enzymes that break down the starches in the barley into fermentable sugars.
3. Boiling and Hopping: The resulting liquid, called wort, is boiled with hops to add bitterness and flavor to the beer. Organic hops must be sourced from organic farms that have been certified by a recognized organic certification body.
4. Fermentation: After boiling and cooling, yeast is added to the wort to begin the fermentation process, which converts the sugars into alcohol and carbon dioxide.
5. Maturation: Once fermentation is complete, the beer is matured for several weeks to develop its flavor and clarity.
6. Packaging: The finished beer is then packaged in bottles, cans, or kegs, and distributed to retailers and consumers.
For mixed beer drinks, additional steps are taken to mix in the additional ingredients such as fruit juices, soda, or spirits.
The production process for organic beer and mixed beer drinks is similar to conventional beer production, but with a focus on using organic ingredients and adhering to organic standards.
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