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Vermouth

Vermouth is an aromatized wine that is flavored with a variety of botanicals, such as roots, barks, flowers, herbs, and spices. It is typically fortified with a neutral spirit and sweetened with sugar or a similar sweetener. Vermouth can be enjoyed on its own, as an aperitif or digestif, or used as an ingredient in cocktails such as the Manhattan and Martini.

Vermouth originated in Italy in the late 18th century and quickly became popular throughout Europe and the United States. It is available in two main varieties: sweet (also known as red or Italian) and dry (also known as white or French). Sweet vermouth is darker in color and has a higher sugar content, while dry vermouth is lighter in color and has a more herbal flavor.

In addition to being used in cocktails, vermouth is also used in cooking to add flavor to dishes such as risotto, sauces, and marinades. It is a versatile and flavorful ingredient that adds depth and complexity to a wide range of dishes and drinks.

The global vermouth market size was valued at USD 2.3 billion in 2020 and is expected to grow at a CAGR of 7.1% from 2021 to 2028. The market is driven by the increasing popularity of aperitifs, as well as the rising demand for craft and premium vermouths.

The market for vermouth is primarily driven by its use in cocktails, with popular cocktails like the Manhattan and Negroni featuring vermouth as a key ingredient. In addition, the growing trend of aperitifs and low-alcohol drinks has also contributed to the growth of the vermouth market. Consumers are increasingly seeking out lighter, more refreshing drinks that they can enjoy before a meal, and vermouth fits the bill perfectly.

Geographically, Europe is the largest market for vermouth, with Italy and Spain being the largest producers and consumers of the drink. However, the market is also growing in North America, particularly in the United States, where the popularity of craft cocktails and aperitifs has increased in recent years.

The vermouth market is expected to continue growing as consumers seek out new and interesting flavors and cocktails, and as the trend towards lower-alcohol drinks and aperitifs continues to gain momentum.

Some of the major players in the global vermouth market include:

1. Martini & Rossi

2. Cinzano

3. Carpano

4. Cocchi

5. Noilly Prat

6. Dolin

7. Contratto

8. Antica Formula

9. Punt e Mes

10. Regal Rogue

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