Near-water drinks

Exploring Near-Water Drinks: A Refreshing Market Opportunity

Near-water drinks, also known as flavored water or enhanced water, are beverages based on water but enhanced with natural or artificial flavors. These drinks often include added vitamins, minerals, and/or sweeteners. Positioned as an alternative to plain water, they are frequently marketed as low-calorie or sugar-free options. This growing trend has piqued the interest of food processing consultants and food manufacturing consultants across the globe.

The Types and Availability of Near-Water Drinks

Flavored sparkling water
Infused water
Vitamin-enhanced water
Electrolyte-enhanced water

You can easily find these drinks in bottles or cans at grocery stores, convenience stores, and vending machines. Despite their popularity, drinking plain water remains recommended as the main hydration source for optimal health.

Market Dynamics Favoring Near-Water Drinks

The market for near-water drinks is significant and expanding. As consumers emphasize health and wellness, the desire for alternatives to sugary drinks is evident. These products provide a convenient and refreshing option.

According to Grand View Research, the global enhanced water market was valued at USD 8.26 billion in 2020, anticipated to grow at a CAGR of 8.0% from 2021 to 2028. This growth trend can benefit food industry consultants and food business consultancy professionals, attributed to:

Increasing health consciousness
High demand for low-calorie and sugar-free beverages
A variety of innovative flavor options

Impact of COVID-19 on Near-Water Drinks Market

The COVID-19 pandemic led people towards healthier beverage choices, increasing the demand for ready-to-drink beverages, including near-water drinks. As a result, the market scope appears promising, further encouraging food technology consulting and food processing plant construction projects.

Major Players in the Near-Water Drinks Market

Leading companies in the near-water drinks market include:

Coca-Cola Company
PepsiCo
Nestle Waters
Danone
The Kraft Heinz Company
Keurig Dr Pepper

Brands such as Powerade Zero Drops by Coca-Cola, SoBe Lifewater by PepsiCo, and Arrowhead's Flavored Waters by Nestle are notable examples.

Production Processes of Near-Water Drinks

The commercial production of near-water drinks involves several key stages, relevant to food factory design, food plant engineering, and food processing plant design:

Water Treatment: It involves treating water to remove impurities that may affect taste or quality through filtration, reverse osmosis, or ultraviolet sterilization.
Flavoring: Natural or artificial flavors are added to achieve the desired taste, alongside optional vitamins, minerals, and sweeteners based on market demands.
Carbonation: Some products are infused with carbon dioxide for added fizziness.
Packaging: Final products are packaged securely for distribution in bottles, cans, or other containers.

Conclusion: Harnessing Opportunities with Food Engineering Consultants

The near-water drinks market presents an array of opportunities for food manufacturing engineers and food engineering consultants. By understanding market trends and production processes, businesses can tap into this expanding sector effectively. Collaborating with experienced food industry consultants can further refine product design and market approach, empowering brands to meet increasing consumer demands for healthier and innovative beverage solutions.