Nut and nougat spreads have become a staple in homes worldwide, thanks to their delicious taste and versatility. Primarily made from ground nuts or nougat blended with sugar and oils, these spreads offer a smooth, spreadable texture perfect for various culinary applications. From breakfast staples to dessert toppings, nut spreads are gaining popularity, driving growth in the food industry.
These sweet spreads are made from a variety of nuts. While hazelnut remains the most popular choice, almonds, peanuts, and cashews are also commonly used. The spreads are often sold in jars or tubs, featuring flavors like chocolate and vanilla, appealing to a broad spectrum of tastes.
Nut/nougat spreads are utilized as toppings for bread, toast, and crackers, as well as ingredients in baking recipes. Notably, Nutella, made from hazelnuts and cocoa powder, stands as a prominent brand, alongside others like Jif, Skippy, and Justin's. The market for these spreads is expanding, spurred by the demand for easy, tasty, and healthy breakfast options.
In 2020, the global market for nut/nougat spreads was valued at USD 7.21 billion, with projections indicating a rise to USD 9.88 billion by 2028, growing at a CAGR of 4.1% from 2021 to 2028. This market is segmented by type, distribution channel, and region. Hazelnut spreads dominate the market, with almond, peanut, and cashew varieties gaining traction.
Supermarkets and hypermarkets hold the largest market share, followed by online retailers, reflecting the rising prominence of e-commerce in grocery purchasing.
North America and Europe constitute the largest markets, with notable consumption in the United States, Germany, France, and the United Kingdom. In the Asia-Pacific region, demand is mounting in China, Japan, and India.
Nuts such as hazelnuts and peanuts are roasted to enhance flavor before being ground into a paste.
The nut paste is then mixed with sugar, milk powder, and cocoa powder to achieve the desired flavor and consistency.
The mixture undergoes refining with a series of rollers to ensure a smooth, creamy texture.
Emulsifiers like soy lecithin are incorporated to prevent separation and maintain a smooth texture.
The finished product is packaged in jars or tubs for distribution to retailers.
The market for nut/nougat spreads is on an upward trajectory, driven by consumer demand for convenient culinary options. With innovations in food processing, engineering, and distribution, the future looks promising for this segment of the food industry, providing opportunities for food technology consulting and food processing plant design services.