Döner (also spelled as "doner" or "kebab") is a popular dish that originated in Turkey and has since spread to other parts of the world. The word "döner" means "turning" in Turkish, which refers to the way the meat is cooked.
Döner is typically made with seasoned meat (often lamb, but also chicken, beef, or veal) that is layered on a vertical spit and cooked on a rotating grill. As the spit turns, the meat is cooked evenly and sliced off into thin strips using a sharp knife.
The cooked meat is then typically served in a pita or flatbread along with vegetables, such as lettuce, tomatoes, onions, and cucumber, and a variety of sauces, such as yogurt-based sauces, hot sauce, or garlic sauce. Döner is often eaten as a street food or fast food, but can also be found in restaurants and other food establishments.
In addition to the traditional meat-based döner, there are also vegetarian and vegan versions that use ingredients like falafel or seitan instead of meat. Döner has become a popular and widely recognized dish throughout Europe, the Middle East, and beyond.
The market scope for donors is significant, with the global doner kebab market size expected to reach USD 5.4 billion by 2027, according to a report by Grand View Research. The market growth is driven by the popularity of doner kebab as a fast food and street food, as well as increasing demand for convenient and on-the-go food options.
The market for doners is also expected to benefit from the growing trend towards international cuisines, as more consumers are seeking out new and diverse food experiences. In addition, the rise of online food delivery services has increased the accessibility and convenience of doner kebab, making it a popular choice for at-home dining.
The market for doners is highly competitive, with a large number of players ranging from independent restaurants and street vendors to multinational fast-food chains. Some of the major players in the global Doner kebab market include The Doner Company, German Doner Kebab, The Kebab Shop, The Halal Guys, and Babel Doner Kebab.
The market for doners is expected to continue to grow as consumers seek out convenient and on-the-go food options, and as interest in international cuisines continues to rise.
The major players in the Market for Doner are as follows:
1. German Doner Kebab
2. The Doner Company
3. The Halal Guys
4. Babel Doner Kebab
5. The Kebab Shop
Commercial production of doner kebab typically involves the following steps:
1. Meat Preparation: The meat used in the doner kebab is typically lamb, beef, or chicken. The meat is first trimmed of excess fat and cut into thin slices or strips.
2. Marination: The meat is then marinated in a mixture of spices and seasonings, such as salt, pepper, cumin, paprika, and oregano. The marination process can take several hours or overnight to allow the flavors to fully penetrate the meat.
3. Assembly: The marinated meat is then layered on a vertical spit, with each layer separated by a layer of fat. The spit is then placed on a rotating grill, where the meat slowly cooks and is evenly roasted on all sides.
4. Slicing: Once the meat is fully cooked, it is sliced off the spit using a sharp knife. The sliced meat is typically served in a pita or flatbread along with vegetables and sauces.
Commercial production of doner kebabs can be done on a large scale using specialized equipment, such as industrial-sized vertical spits and rotating grills. Many doner kebab shops and restaurants also use pre-made frozen doner kebab meat, which is sliced and cooked to order.
In recent years, there has been a growing trend towards plant-based alternatives to traditional meat-based doner kebabs. Companies such as Beyond Meat and Impossible Foods have developed plant-based meat substitutes that can be used in place of traditional meat in doner kebab and other dishes.